Cleanse, tone, moisturize, sunscreen – this might be your basic skincare routine. However, if you haven’t added a face serum to the mix, you’re missing out on one of the most potent and effective skincare solutions available. Serums have become a staple in everyone’s skincare regimen, offering targeted treatments that deliver powerful results. Read on to discover why face serums are essential and how they can elevate your skincare routine.
If your nightly skincare routine is like a three-course meal, then the face serum is the main course. Dense and rich with nutrients, face serums provide ample nourishment to the skin. Face serums are lightweight formulations, often clear or slightly translucent, designed to deliver concentrated ingredients deep into the skin. They contain a higher concentration of active ingredients such as hyaluronic acid, glycolic acid, and vitamin C compared to conventional moisturizers.
Some serums can hydrate the skin even better than the heaviest cream available in the market. The regular heavy creams usually form a layer over the skin without penetrating the skin layers. As a result, the deepest layer of the skin gets deprived of the required hydration. While the face serum does the job of inner hydration, it also augments the effectiveness of your moisturizer.
In short, serums are skincare products that provide superior concentrations of specific active ingredients to your skin. There are various kinds of serums available in the market, each one caters to specific skin-types and every serum varies in its functionality, ranging from hydration to skin-brightening.
Now, you might be wondering how the face serums are any different from facial oils. Unlike serums, oils aren’t formulated with water and are thicker in consistency, beneficial for keeping the skin’s barrier smooth and nourished. Let’s discuss this in detail in the next section.
Did you know that while the market today offers a variety of oil-based serums, they were initially more water-based? These oil-based face serums, also known as facial oils, provide deep nourishment and hydration.
Water-based serums are lightweight yet effective in delivering nutrients to the skin’s innermost layers, as their active ingredient molecules are extremely tiny. However, many gel and water-based serums contain chemical ingredients that, while beneficial, may not always suit every skin type.
Natural and organic alternatives, such as NEW Kumkumadi Youth-Illuminating Silky Serum, offer a perfect blend of tradition and modern skincare. Enriched with Kumkumadi Oil and Hyaluronic Acid, it helps nourish, hydrate, and illuminate the skin. While Kumkumadi Oil enhances radiance and deeply nurtures the skin, Hyaluronic Acid helps lock in moisture for a youthful glow.
The type of face serum chosen determines the best time and method of application, with benefits varying based on its key ingredients. Let’s explore some of these essential ingredients and their impact on skin health.
The key benefits of a face serum are determined by the active ingredients it contains. High-performing serums are often formulated with powerful components such as Kumkumadi Oil, Hyaluronic Acid, Amino-Acids, Liquorice Extract, each offering unique skincare benefits.
These ingredients work together to hydrate, brighten, and rejuvenate the skin while addressing specific concerns such as fine lines, uneven skin tone, and dullness. Thanks to their lightweight consistency, serums absorb quickly and work effectively when layered beneath moisturizers, enhancing their benefits.
Whether you're looking to boost hydration, achieve a radiant glow, or target signs of aging, choosing a serum with the right combination of ingredients can make all the difference.
Here’s a closer look at these key ingredients and their benefits.
An age-old Ayurvedic elixir, Kumkumadi Oil is a blend of precious herbs and oils known to deeply nourish the skin. It helps brighten the complexion, reduce pigmentation, and promote an even skin tone, leaving the skin with a youthful and radiant glow. Its natural antioxidants also help fight signs of aging and restore skin vitality.
Sourced from natural botanical extracts, this skin-loving humectant draws moisture from the environment and delivers deep hydration to the skin’s layers. It helps plump up the skin, smooth out fine lines, and improve elasticity, making the skin look supple, dewy, and refreshed.
These naturally occurring amino acids help revitalize tired, dull skin by boosting cellular energy production. They work to improve skin firmness, enhance hydration, and support the skin’s natural repair process, leaving it visibly rejuvenated and more resilient.
A concentrated botanical extract derived from liquorice root, this powerful active ingredient works to brighten the skin by reducing the appearance of dark spots and hyperpigmentation. It evens out the skin tone, soothes inflammation, and provides antioxidant protection to prevent future discoloration.
Finely milled light-reflecting minerals that instantly enhance skin radiance by diffusing light and blurring imperfections. These particles create a luminous, soft-focus effect on the skin, giving it a naturally glowing and healthy-looking finish.
How to Use Face Serum for Best Benefits?
Now, as we know the advantages the face serum provides based on the component it contains, let us read about the method of using the face serum to experience its best benefits.
It is essential to choose the serum based on the need of your skin. Selecting the wrong serum could do more harm for your skin than good. Hence, for this, one should consider the following criteria.
Skin Type
You need to be aware of the skin-type that you possess - understand whether it is oily, dry, or normal skin type. Different serums cater to different skin categories. Hence, identify the skin-type you belong to and then begin searching for the face serum best suitable for you.
Skin Issues
Next, understand what complications your skin is facing. You can get your skin-type analysed and get recommendations by booking a free consultation with our Ayurvedic beauty experts. Your face serum can help you with your specific skin concerns - bet it wrinkles, fine lines, dry skin, recurrent acne, or dark spots. Accordingly, select the best face serum that could aid in eliminating them.
At times, those of us with sensitive skin may have allergic reactions to certain skincare products. To avoid the onset of such allergies, it is suggestive to perform a patch test before utilizing any face serum.
The most initial step to begin with any skincare regime is to cleanse the skin thoroughly. Cleansing works by removing sweat, oil, makeup, etc. Throughout the day, the skin gets exposed to different irritants; cleansing helps to get rid of them. After cleansing, one should use a toner to prepare the skin for the next product. Toner is also known to reduce the pore size and provide firmness to the skin. Also, remember always to use the products most suitable for your skin type.
Those with dry skin should apply the serum when the face is slightly damp as the skin moisture content makes penetration faster and easier. For this, you can use a natural toner.
In case you have sensitive skin it is best to apply the serum after the skin dries. This slows down the penetration process and thereby reduces the chances of potential irritations.
Serums contain potent constituents. If any artificial fragrance or chemical is added to the serum, it interferes with its absorption process. Other than that, some chemicals used to infuse scents are infamously associated with the origin of respiratory disorders, skin allergies, dermatitis, etc.
Kama Ayurveda’s NEW Kumkumadi Youth-Illuminating Silky Serum is formulated with 98% natural-origin ingredients, it is free from controversial additives and artificial fragrances, making it safe for even the most sensitive skin.
Lastly, it is recommended to consult with your dermatologist before incorporating any product into the skin-care regimen to avoid any unforeseen side-effects. You can book a free consultation with an Ayurveda beauty expert for further guidance.
Before we conclude, let’s answer some of the most frequently asked questions about face serums.
Frequently Asked Questions About Face Serum
1. Which is the best serum for the face?
The best serum depends on your skin needs. For a radiant, hydrated, and youthful glow, Kumkumadi Youth-Illuminating Silky Serum is the best choice. Infused with Kumkumadi Oil, Hyaluronic Acid, and Liquorice Oleoactive®, it brightens, hydrates, and evens out skin tone, leaving your skin soft and glowing.
2. What are the top face serum uses?
Mostly, face serums are used as an integral part of night care regimes. They aid in skin recovery, nourishment and rejuvenation. The following are the top uses of a face serum.
Almost all face serums fulfill these purposes. However, some face serums are more effective in treating an issue than others. For instance, Kumkumadi Silky Serum delivers instant radiance and rejuvenation. It addresses concerns like signs of ageing, dullness and uneven skin texture.
3. Which is the best face serum for dry skin?
For dry skin, a serum that deeply hydrates and nourishes is essential. Kumkumadi Youth-Illuminating Silky Serum is enriched with Kumkumadi Oil to deeply nourish and plant-based Hyaluronic Acid to lock in moisture.
4. When to use face serum?
The right time to a serum varies with the type of serum that you choose. It’s essential to stick to a routine and follow the instructions for using any face serum. Some serums with ingredients like Retinol or acids should not be used during the day as the ingredients present in them could cause skin irritation when exposed to the sun.
For instance, 1-2 pumps of Kumkumadi Silky Serum can be applied in morning and/or evening before using cream. You can also use it as a primer for even-toned, glowing skin.
5. How long do face serums take to show visible results?
The time to show desired results depends on the type of serum. Usually, it takes 4-6 weeks to see visible results. Kumkumadi Silky Serum, infused with illuminating saffron and Ayurvedic botanicals enhances your skin’s natural radiance instantly. However, use it regularly for long-term benefits.
With this, we conclude our guide on using face serums. I hope you feel ready to equip your skincare routines with an additional magical product - the face serum!
What is a Face Serum?
What is the difference between Face Serum and Facial Oils?
Top Benefits of Using A Face Serum
How to Use Face Serum for Best Benefits?
Choose the Right Serum
Test Beforehand
Cleanse and Tone before application
Use natural serums, avoid artificial fragrances and chemicals
Frequently Asked Questions About Face Serum
Shreya Dalela is a certified Yoga instructor and a professional dancer trained at The Danceworx. She’s passionate about Ayurveda and holistic living with over 6 years of experience in doing extensive research and content creation in the domain.
Certified Ayurvedic Doctor (Central Council of Indian Medicine) working in Kama Ayurveda as an Assistant Training Manager.